"Honestly, it all stems from an idea you may already have inside. You keep it hidden for a long time and one day he decides to leave. Spontaneously and only then do you realize that you want to do it, "says Massimo Noble. Indeed, it all started with Umberto Noble, Massimo's grandfather, whose name has always been synonymous with luxury fragrances. And who since the early 1930s has represented the heavens of Nina Ricci and in 1942, at the height of World War II, decided to open the heavens to his wife in Rome. Together this family owned the Acqua di Parma brand and in 2004 it was acquired by the LVMH group. But Massimo and his wife Stefania nevertheless decided to start from scratch and founded Nobile 1942 with the aim of preserving his grandfather's family name and work, as well as preserving and building a brand that represents Italian elegance around the world. Not following trends The two attest to themselves that they have never followed trends. As a prime example of this they cite the fact that in 2011, when the Western perfume world went crazy from Agrwood, they launched "La Danza delle Libellule ", a vanilla perfume that became their bestseller in the world. What is important to them is to maintain their sober elegance which can last for a long time, to meet the expectations of their customers. The first fragrance the two produced was Pontevecchio in 2004 and was distributed in 2005, and is the one that actually marked the beginning of the Nobile 1942 brand. Today, Massimo and Stefania are trying to look for perfume artists across Italy to offer their customers a small taste of a long-standing artistic tradition. They emphasize that their works speak to their passion, to their daily commitment to wanting to measure themselves personally about everything. Nobile 1942 contains essential oils The brand's fragrances contain essential oils that are obtained through natural processes of absorption, filtration and refining. This results in a lengthy manufacturing process, but this prolonged production is rewarded by increased scents and stubborn scents that maintain their full scent and body. After combining all the ingredients, the mixture is left to rest for about a month before it can be considered a fragrance ready for the bottle. This process and the use of natural raw materials provide the fragrance that characterizes this brand with another uniqueness, and that is adaptability, which changes with the mood and temperament of the moment. All products of the Nobile 1942 brand are handmade at home, ie in Italy. In addition to Italian ingredients, such as bergamot from Calabria and Iris from Florence, the brand's creators purchase the best quality raw materials. But above all, all their ingredients respect high quality standards They also always look for new artists and artisans who create something unique, so they use Damascus silk from Lorsica, hand-blown glass from Malta, filigree from Campo Liguria, Tuscan leather in short. Nobile 1942 's Perdizione brand is a floral and woody musk fragrance for women and men. Perdizione was launched in 2016. The top notes are lavender, bergamot and grapefruit; the middle notes are orange blossom, neroli, Ylang-ylang, petitgrain and rose; the base notes are vanilla, musk and cedar. To date, 59 perfumes have been issued for the brand, with Nobile 1942 being an old perfume house. The earliest edition was created in 1942 and the newest is from 2018. Its fragrances were created in collaboration with Marie two Lice, Michelle Mulhausen, Matthias Nardin, Christian Carbonel, Henri Bergia, Luca Muffy and Antonio Alessandria.