A LAB ON FIRE Paris is a young fragrance house that is a kind of mysterious, unreasonable riddle , Almost ultimate. This is a limited-edition, niche production fragrance house that is in fact a brilliant collaboration of some of the great talents in the perfume industry. When their goal is to create original fragrances that will emphasize their ingenuity, freshness and high quality. When every fragrance is designed by a famous nose and it carries with it a contemporary, refined and rich trend. And so is any package design which emphasizes simplicity and industrial chic. The glow here is about finding the unique and glorious, and doing so in surprising places. The mysterious approach shows that thanks to the mystery they manage not to reveal all the secrets. In short mystery and glamor wrapped together are the motto of this brand. how it all began? The beginning of A LAB ON FIRE Paris is the result of a delicate but fragrant mix that involves a variety of wild experiments conducted in tiny studio spaces and involved a deep dedication to crossing boundaries and actually a bit of getting out of the box. The story of this brand begins in DUMBO , a not-so-successful neighborhood in Brooklyn, New York, back in 2000. In a tiny sculpture studio, it housed an innovative company called S. Porphyry or, if you will, "the smallest fragrance house in the world." Her creation of fragrances included a unique creative process that allowed her members to concoct complex and unusual fragrances. But while her works have been praised by the world of fragrances. And consistently by creators like Chandler Bar, Luca Torino and Michael Edwards, sales numbers have not been significant. Apparently these fragrance works were ahead of their time. But the team that made up the brand decided to spend a decade experimenting, challenging each other and overall quite enjoying the process. After learning so much and with the knowledge they gained, the team members decided on a new goal, and that is to create a single perfume that would appeal to a larger audience, but what started as another creative experiment, became a popular fragrance. A LAB ON FIRE Paris - The makeover in 2011 the team created the fragrance L'Anonyme ou while working in collaboration with the well-known perfume Olivier Poleg. The perfume was launched at the Colette in Paris in April 2011 and was an overnight success and sold out in the blink of an eye. But at this point the team was at a crossroads. Their experiment proved profitable, while they treated it as a one-time project. As in many cases the appeal stemming from the success of a new business turned out to be too big, too exciting. Along with shoppers calling non-stop, was added the fact that they quickly launched their second fragrance, Dominique Rupion's What We Do In Paris Is Secret. Popular as L'Anonyme ou , it suddenly created a sought-after fragrance brand. The fragrances of the brand The newest fragrance of the brand A LAB ON FIRE Paris is called A Blvd. Called Sunset and was launched last year, the nose behind it is that of Maurice Rochelle who also worked with Chanel in the past and who was involved in the preparation of several hundred perfumes. Its upper notes consist of citrus fruits and almonds, the middle notes contain violet flowers, jasmine flowers and skin. While the base notes consist of tonka beans, Madagascar vanilla sandwich. It tends to be floral, has a moderate presence and stays on the skin for a perfectly reasonable length of time. This is a perfume that is suitable for pleasant autumn days and is definitely meant to remind us of the Santa Ana winds that blow in California on the wide Sunset Boulevards, which descend to the Pacific shores in the evening and bring us to the sunset between the waves. Here the fragrance paints a painting.