Today it is perfectly clear that perfume is much more than fragrance, perfume has a marketing, social, personal statement. And if there is a company in the field of perfumery that is flaunted by the spread of these statements, then it is certainly Calvin Klein company. After more than 150 fragrances, it is impossible to ignore the marketing campaign that characterizes each and every one of the company's perfumes, and which is often accompanied by quite a few sex and provocations. Calvin - Bronx Jewish boy Calvin Richard Klein was born to a Jewish parent of Hungarian origin in the Bronx. In his early twenties, he turned to fashion studies, and when, a few years later, with his best friend Barry Schwartz established Calvin Klein, the two slowly began to create women's coats and then clothing, and lingerie. The company later began to create perfumes. The first perfume produced by the company was the CK one in 1994. It was a unisex perfume, unique in that fact alone. Until now, no fashion company has ever offered a perfume to suit both men and women. Kate Moss, who was chosen to promote perfume and starch in his campaign, did so with a blank expression and patronized as a means of expressing urban alienation. Whereas the bottle itself mentioned a personal alcohol bottle. Calvin Klein - For women and men together and separately over the years since many versions of this perfume have been released. Some were unisex, but there were separate versions for men and women. But not all the perfumes that came out from under the Calvin Klein company are really bold and kicking. The Eternity series has a very classic and solid scent. Another successful perfume of this fashion house is euphoria. In this case, the perfume designers at the company had a Calvin Klein perfume for a woman in one version, plus the Calvin Klein perfume for a man in another version. A Women's Campaign This past summer, the company launched a campaign for its new female perfume "Calvin Klein For Woman," a campaign developed by a team of women only, featuring famous women of the past through two famous women of the present. In fact, she chose each of the stars who cast a female character from the past that inspired her. The perfume is packed in a special bottle designed by Ann Colaine and Susan Dalton. It has a glass-shaped agonomic shape with a silver stopper and pump, and it resembles the shape of traditional perfume bottles. Calvin Klein perfume for men Perfume that is intended for the male market only is Airness Air launched last year. It is an aromatic fragrance whose upper notes are composed of citrus fruits, strawberries and sea scents, the middle notes are of lavender, apple, and violets while the lower notes are of patchouli, amber, and wildflowers. It has a delicate scent and moderate presence, suitable for the summer and spring days and is widely sympathetic to those who use it