It was Estee Lauder who drowned the compliment because there is no woman who is not beautiful, there is simply a woman who is not well groomed. It is no wonder, then, that she was one of the pioneering women of her time and starred on the list of the world's top 20 business geniuses in the 20th century, paving the way for many women after her. And it's no wonder that her cosmetics company, which was established as a family business in 1946, was named after her, and was one of the first in the world of cosmetics in the United States and the United States. Quality Above All Competition Estee Lauder Company has decided from its first day on the market that it will market luxury products. This does not mean merely packaged goods in beautiful, well-designed packaging, but the utmost importance has been placed here on the content and quality of the products for the consumer. If you are looking for a quality product then it is enough to look at the company's Double Up Double Wear to understand what it is. There are fifty-five different shades of makeup by Estee Lauder that are actually trying to match every shade and tone of skin. The goal is to make this makeup look the best. But not only visibility matters here. This makeup survives for hours after it is applied to the skin. It allows you to move around comfortably and no need for a touchup, so it remains natural in its matte texture for twenty-four hours. Another makeup product that also belongs to the makeup artist Estée Lauder, can be found in Pure Calor Annoy Lipstick. Here the company has developed about 31 different shades that again try to adapt to different skin tones as well as changing situations during the day, by connecting it to the natural pigment of those who put it on its lips. This makes this ruby different for everyone who uses it. The ruby can be a shapely, sculpted lip look but still very natural. Since it has a lot of moisture, it smooths lightly on the lips and imparts good moisture to them. The curved lip curves indicate that this is indeed a prestigious product that has put a lot of thought into its development and design. Estee Lauder - Care that goes alongside makeup But as a leading company in cosmetics, Estee Lauder not only takes care of the makeup, but also the cosmetics. Here she is responsible for some of the leading products in the world market. Advance serum Knight Ripar allows the skin to regenerate during the night. As a result of its use, the skin becomes lighter and younger in appearance due to increased moisture. Estee Lauder uses a special technology that reduces facial wrinkles in almost all women who used it over a four-week period. If, at the outset, the company produced only four products, its product portfolio soon grew and expanded. In 1964, the Aramis fragrance brand was added to it, and it quickly signed collaboration agreements with other brands such as Donna Karen and Tommy Hilfiger, as well as designers on Michael Kors and more. Estee Lauder also acquired other companies such as Mac Cosmetics and Bobby Brown's makeup products, as well as companies like Smash Box and To Pace. International Cosmetic Conglomerate As of today, Estee Lauder is the name of an international cosmetic conglomerate who actually dominates some of the most well-known names in the field of makeup and care. And its products are appreciated by both women and men. And for the latter, we will add that it was the first cosmetics company to release men's cosmetics through the Clinic brand. It was dermatological cosmetics that were widely appreciated and successful in the market.