EX NIHILO strong is a Parisian perfume house founded in 2013 by a young trio that includes a woman and two men from Paris. The purpose of this trio was to create an alternative to stereotypical luxury products, and also a customizable alternative that would still be mass-produced. Definitely an avant-garde and creative approach. According to them, they perceive the French spirit of pure refinement and express a special notion of personalized luxury when it is expressed in all its various forms. Of course, they strive to do this by using the pinnacle of knowledge at their disposal and luxurious raw materials that are very well known in the perfume world. So who are the people behind this so pretentious concept? And what is the gospel they want to bring? Here's the answer. Get to know the trio The female side of the trio that is made up of EX NIHILO is Sylvie probably born in Princeton, USA, but to French parents. So she grew up in fact between two beaches, the dynamic East Coast of the US and Brittany's calm beach, where she spent most of her annual vacation. If you want, there are two different sensory universes that actually marked her from childhood. Here, too, lies her source of appetite for travel, To discover and meet with others, all of which nourished her, guided her and helped her discover herself, so her scent memories are actually a real melting pot, reflecting her complex culture: on one side of the ocean, that one of salty tides, America's great cities with The second part of the trio is Olivier Royer, who was born in Stockholm, a Swedish mother and a French father, and this dual heritage has been enriched by the nomadic life experienced by the family who traveled through his diplomatic father, including places such as Stockholm, Manila, Hong Kong, Los Angeles. Les, Quebec, Paris, for the young boy, was a kaleidoscope of images, sounds, transmitted sensations and of course, corresponding smells, and among his first significant scent memories was his warm-hearted reception in the tropical gardens of the French Embassy in the Philippines. Benoit Verdiar, born in the land of perfumery , Provence. He spent his childhood and adolescence between the mountains and the sea to the Mediterranean coast. His memories include the sweet and delicate scent of fig trees, the resin of the pine trees in his parents' park, the invigorating smells of the winter months, the intense scent of shrubs and the smell of burnt oak borne on the breeze of wild soil. Benoit is also a cyclist jealous and will likely encounter him riding his bike on the streets of the capital.