Floraïku

The Floraïku brand was inspired by Japanese culture, traditions and rituals and is named after Haiku poetry. This is a new project by Clara and John Molloy, the founders of the niche house Memo Paris. What is Haiku? It is a short and catchy song, something that is a bit reminiscent of rap, which developed in traditional Japan. Haiku poems usually deal with some moment in the present while the poet looks at that moment and describes it in the most objective and immediate way possible of course. How does this relate to perfume? Floraïku like many other brands offers its fragrances also for different fields, and not just as perfumes. That is why you can find its fragrances from special and fragrant candles to even car perfumes. However, when it comes to the field of perfume, there is most of the brand's strength. Six series represent this brand. The first series is of mysterious flowers, or rather enigmatic flowers, it was created inspired by the Ikebana ceremony, the simple art of flower arrangement, restrained in Japanese culture. This collection is presented in an indigo-colored bottle, as the color of tradition in Japan. The second series is of the secret tea and spice collection, and was inspired by the Japanese Ô Cha ceremony preparation of matcha tea. This collection comes in a white bottle that represents the sacred gesture of making tea and all scents have a different tea that is interpreted with its own unique spice blend. The third collection is of forbidden incense, inspired by the Kōdō ceremony, the art of Japanese incense appreciation that represents a moment of sharing and play. The entire collection of scents is woody and based on the representation of the long history of incense in Japan, this collection is displayed in the dark color of the smoke when the incense is burned. The fourth series deals with the field of art and theater. The Kabuki Theater. Whereas, the fifth series is a luxury series inspired by Mount Fuji, which is a symbol of elevation and admiration in Japan. This lateral edition was created simply to host the precious perfumes made from precious ingredients. So who are the people behind this new and special brand? Well, Clara and John Molloy met most romantically in a chairlift, and together they decided to embark on a journey between culture and fragrances. John Molloy for his part grew up in an Irish village, Clara on the other hand grew up in Andalusia, Spain. Both of them had a lifelong love for the field of hiking and adventure, and these inspired the collection of fragrances they took care to develop. Clara is also known as a writer in the field of fragrances, and she has so far published three books related to the perfume industry. Originality and uniqueness The two demonstrate uniqueness not only in everything related to brand development, but also in the very unique names given to their perfumes. For example: "Flowers Turn Purple" or "I See The Clouds Go By" to "One Umbrella For Two". Flowers Turn Purple by Floraïku is an aromatic wood fragrance for women and men. Flowers Turn Purple was launched in 2018. The top note is basil; The middle note is lavender; The base character is Amberwood. In contrast, the I See the Clouds Go By perfume by Floraïku is a fruity floral fragrance for women and men. I See the Clouds Go By was launched in 2017. The nose behind this perfume is Alienor Massenet. The top character is Cassis; The middle note is the cherry blossom; The base character is white musk. Floraïku's One Umbrella for Two perfume is an aromatic fruity fragrance for women and men. One Umbrella for Two was launched in 2017. The nose behind this fragrance is once again Alienor Massenet. The top note is black currant; The middle note is tea; The base character is cedar.