A brief glance at Giorgio Armani's biography shows that he was going to be a doctor. So how does a medical student become one of the best-known fashion designers in the world? Very simply, at one point during his studies, Armani decided that photography was more interesting to him than medicine and decided to retire. He became a photographer, enlisted in the Italian army and after his release became a shop window designer, and from there way to the world of fashion design was paved in his face. In 1974, together with his life partner Sergio Galati, who later died of AIDS in 1985, he founded their fashion company, which is to this day one of the most successful in the fashion world. The secret to this probably lies in the fact that unlike many of the major brands that exist in fashion, and which are usually owned by large holding companies that actually receive the bulk of their revenues due to granting branded production licenses. The Armani company is still privately owned by its original owners and produces most of its products in its Italian factories. Relationship between photography and fashion design The relationship between photography and fashion design continued throughout his biography, since Armani was discovered, outside of Europe and Italy, primarily by Hollywood. He was the one who designed for Richard Chalk his clothes in the movie "American Gigolo." Today Armani has designed clothing for over 100 Hollywood films, including the "unbiased" film and more. Celebrities from all over the world such as Jacqueline Kennedy-Unisys or Mick Jagger soloist The Rolling Stones chose company clothing as their favorite clothing. Initially, Armani designed his clothes for men but very quickly began to make clothes for women as well. The hallmark of Armani women's clothing was that the inspiration for their design was actually derived from the men's clothing that he designed, using exactly the same fabrics for women's clothing. The elegant yet modest style along with the precise cut and the strict stitching are what put his designs in a place of honor. But Armani is not just a fashion company designed for the top decile or Hollywood stars. In fact, it is a design from sportswear and day-to-day, cosmetics, perfumes, jewelry, glasses and watches to kitchens and home appliances. As mentioned, unlike other companies, Giorgio Armani is the owner of this company that still remains a private company, and its capital is valued at several billion dollars. Giorgio Armani and the field of perfume from 1982 until today Armani company began to produce perfumes. To date, their number exceeds 195 fragrances. The Giorgio Armani Emporio perfume is available for both man and woman. This is a men's fragrance that was first launched in 1998, most of its users love it perhaps because it is suitable for all-day and almost all seasons. To produce this perfume for the men, was assisted by an Armani company with the help of Danielle Rocher Andriar. A mixture of citrus and flowers here creates a mild fragrance that remains on the body for quite a few hours. In contrast, the women's perfume created by Sophie Lava, is made up of more earthy and root scents. The mild odor and presence are still characteristic of him. But it is more successful among women. Working for a proper body image for Armani women was also the first fashion designer to announce, in 2006, that his company would not employ models with a lower body mass index than the desired BMI. This was after a model named Anna Carolina Reston starved herself to death to meet the standards set by one of the fashion companies. "It doesn't have to be anorexic to be fashionable," Armani said, thus setting a new standard in fashion and design.