Initio is a Latin word with two meanings. The first is "the source," while the second means "initiation." Yes the name of this perfume house was chosen not in vain and its purpose is to initiate a perfume as an object of power. Indeed from the moment it was first unveiled in 2015, a cloak of mystery envelops this French perfume house. Artistic director Sonia (her last name is a secret) prefers to talk about the impact of Patrick Suskind's book 'Perfume' - and the power of perfume. She speaks of all the power of smell that becomes passion, addiction, attraction and intense desire. If you want an introduction to the beauty manifesto. When the goal comes to say that the fragrance is the hardest of all the legal substances, and has the power to ignite almost all the senses and cancel out the laws of attraction in a matter of seconds. Perfume as a power of ancient magic as Sonia describes it: "In the beginning, in the time of ancient Egypt, perfume was used for everything except good smell. It was used to create magic, to attract love, to purify the house, to communicate with the gods, to heal and cleanse the body. Even to this day, in countries "Certainly, you have this culture of perfumes used for cleansing and purifying - in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power." Indeed, the Initio brand seeks to share the animal power and role of the perfume as an "invisible pheromone force" - but of course it does so through very pleasant fragrances. When the success stems from the fact that the brand works with a line of leading perfumes, including Pierre-Constantin Guéros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel. Initio - a work without boundaries: "It's a perfume like alchemy," explains Sonia. And so Initio created three distinct collections: the Absolutes (focusing on natural ingredients), the magnetic blends - which draw some of the perfume's most fascinating and seductive syntheses by their power - and the new blends of the material, which are as bold as they sound. In an interview with her, Sonia commented on the creative process: "We did not limit budgets. We told everyone: 'The only limit is your imagination.'" And this is exactly the case with the Initio brand, which ignores common antics that exist in other perfumes, and the obsession to please at all costs. Here there is a return to the instincts of the instinctive fragrance, to the magical dimension that allows the perfume to be reinvented with a signature. A perfumery with irresistible charisma. A beautiful and stubborn perfume full of abundance. A perfume that goes under the skin and which floods emotion. Suddenly, again, the fragrance becomes what it should have stayed all along. A delight for those in the know, the perfume is a protective amulet capable of anything as it becomes one with the scent of the skin: when it "illuminates" the imagination, expresses passion and envelops the woman or man with intangible confidence, and an aura of positive energy. From an addictive vibration to an absolute passion, the perfume brand Initio has about 15 perfumes. The first of which was launched in 2015 and the newest in 2021. These fragrances were created in collaboration with perfumes Alexandra Kosinski, Pierre-Constantin Guéros, Maurice Roucel, Alberto Morillas, Guillaume Flavigny and Hamid Merati-Kashani. The names of the fragrances are definitely ones that are hard to ignore. Addictive Vibration, an addictive vibration if you will, is a floral fragrance for women, which was launched in 2016, and was created by Pierre-Constantin Guéros and Maurice Roucel. It stays on the skin for a long time and it definitely has a significant presence when you enter the room with it. This is a perfume that is suitable for the warm winter and spring days and nights. In contrast, Absolute Aphrodisiac's perfume is a pungent amber fragrance for women and men. Absolute Aphrodisiac was launched in 2015. Has a significant presence, stays on the skin for a long time and is suitable for fall.