Jeroboam is a French niche brand founded in 2015. The meaning of its name originates in Esperanto, a base consisting of a cocktail of musk. So what led to the creation of the allowed, who are the people behind it and what is its uniqueness? The Jeroboam brand was invented by two, the independent perfume Vanina Muracciole, and Francois Hénin, the founder of Jovoy's perfumes and boutiques, an equally successful brand. Francois Henin came from a very classical and quite traditional family, the son of a university teacher and a father who worked in the field of finance. He acquired a rather classical education, first in a boarding school to which he was sent and then in a business school. After a period of time working as a DJ and some crazy years in Vietnam he was recruited by a perfume company in France where he worked until he created the Jovoy brand. As he attests to himself: "DNA entrepreneurship in my blood is a bit strong so I was not meant to work in a large organization. I originally set up a small trading company based in Saigon in South Vietnam. Then at the age of 25 I found out I had to do my military service ... I closed the business and managed to find a job . The inspiration for creating Jeroboam: working with Musk all day. It turns out that the inspiration for the creation of the new brand stemmed from the creation of a new fragrance. "A game between Vanina and me, led to the formation of a completely new brand," Henin testifies. "Very quickly the pieces of the puzzle fell into place; at first it was like a pun, in the form of advertising slogans, something like perfume extracts for urban nomads," but very quickly the two realized they had real treasure in their hands. Vanina Muracciole and I worked together on L'Art de la Guerre, and now we're starting a new project called Jeroboam. It was originally born out of the question "Am I ‘anosmic’ to musks?" All the time ... and in general all the perfumes have a musk base, I smell musk all day so I found it just never really clear to me. I thought: Am I getting used to it? Or maybe I'm just ‘anosmic’? " (Meaning he is unable to smell it very strongly, and sometimes, depending on the type of musk, not at all).). It turns out that something was nevertheless created from the same sphere of musk that the two developed together. The second part - Vanina Muracciole, his partner in the brand, is originally from Italy and Corsica, even though she was actually born in Paris. Her childhood thus passed between the Corsican Maki and the artistic Parisian left bank, all of which influenced her creativity. Vanina, always fascinated by the infinite power of scents, graduated from the prestigious School of Perfumes ISIPCA de Versailles. She began her career in Milan, then moved to Grasse, the world perfume capital. When she returned to Paris she worked for Jean Patou with master perfumer Thomas Fonataine and then turned to an independent career and began producing perfumes for innovative or more institutional brands. Vanina, who is also a talented pianist, always excels at composing the perfect chord. The musicality of her fragrances is her signature and she has become a household name in the field of niche perfume. The Jeroboam brand currently contains eleven perfumes at the base of their fragrances. Prominent among them is the Hauto perfume, which is a floral woody musk fragrance for women and men, which was launched in 2015. Its top notes consist of pineapple and bergamot; Middle notes are Tuberose, Spicy Notes and Rose; The base character is white musk. It has a strong presence and stays on the skin for a long time.