What does a 15-year-old girl who has to abandon school do to deal with the dread of a stroke? Other people might have found different solutions, but Joe Malone had a clear idea of what to do. Joe, from an early age, sewed flowers and weeds growing in the home garden, set up in my parents' little kitchen a cosmetics lab and began to apply various creams and fragrances to help with the family's economy. Over the years, Joe Malone has become the head of an empire that was later acquired by super-brand Estee Lauder, and became a worldwide success story. How does one become such a success story, and what makes its perfumes so special? All answers below.The flower seller Joe Malone worked as a florist by day, and as a cosmetologist, she bothered with facial treatments for her clients at night. Surprisingly, her business took off precisely when the bath oil she produced, which contained nutmeg and ginger that she distributed as a thank-you gift to her customers, led to requests for re-orders.And so in 1994 Joe Malone opened her first boutique in London, offering fragrances, skin care creams and home-style scents. Later in 1979, its flagship boutique opened on London's famous Sloan Street. Joe Malone - a fragrance combination from the beginning, Joe has expressed her support for the concept of a fragrance combination. When her unisex fragrances usually concentrated on a single daughter or a simple combination of two or three extracts. The scents are designed so that they can be used in a unique way or combined with other scents in the collection. All of this resulted in a unique approach that allowed the customer to create a personalized scent - or a variety of them - by applying different scents to the skin. This sense of uniqueness of Joe Malone's perfume probably stems from the use it makes of just two fragrances that give the dish a pleasant feeling of freshness when applied to the skin.In addition, the simple yet elegant cream-colored packaging with a black finish perfectly embodies the pleasant, and often delicate and dignified fragrances in the brand line.Become an international brand - and what Meghan Merkel loves Joe Malone's success has not gone unnoticed by the various cosmetics giants, and has largely caught the eye of beauty industry giant Estee Lauder. It acquired the Jo Malone brand in 1999, and Joe remained with the company as its chairman and creative director until 2006. Today, Esther Lauder continues to operate and produce new scents under the Joe Hotel brand.In recent years with the financial backing of Estee Lauder, this brand has expanded to many countries around the world. It is no wonder then that the brand has begun to be sold in Europe's top comic book stores like Story. One of the most successful perfumes is the wild bluebell, a delicate fruity and floral scent that conveys a sense of cleanliness and freshness, and is especially loved by the new British princess.