The story of the brand JUL ET MAD begins with a Parisian love story, when on one of the sidewalks in the city in a cafe Two meet by chance, Julien Blanchard, a Frenchman by birth, and Madeline Stoika, a tourist from Romania. Falling in love between the two causes them not only to get married but also to build together a very successful fashionable fragrance brand. It also turns out that their meeting on the cafe terrace was the beginning of a great love story and inspiration for a new line of fragrances. Constant search for interest and meeting with Mrs. Powder Julien graduated with a master's degree in neuroscience, after which he also wrote a doctorate in biology. But he decided to help his research in the field of brain sensing mechanisms and dedicate his career to new technologies and communication. He became an inventor and partner in a number of patents in the field of 3D, thus expressing the entrepreneurship inherent in him. He started found various media companies that all specialized in the scientific field. At the same time he began touring the world, meeting people and experiencing different landscapes and cultures. In short, this is someone who is in constant search of interest. Madeline, on the other hand, spent her childhood in the heart of the Carpathian Mountains in Romania. She came to New York and dedicated her professional life to the beauty industry. She graduated with honors from the Cosmetics and Fragrances Marketing Program at the Fashion Institute of Technology, and began building a successful career in New York and Paris, until she eventually reached high-level management and senior positions in the most prestigious companies in the field. During a trip to France dedicated to the perfume business she meets Julian unexpectedly, on the terrace of a café in Paris. "Turning the powder," as she calls it, into the man of her life will of course completely change her life. She leaves Manhattan for Paris, adapts to life and the new place and joins Julien in his attempts to discover the world and experience as many adventures as possible. At the same time, her sensitivity and multicultural origin are a force she uses for her intense passion for the perfume world. JUL ET MAD - A love story in the perfume JUL ET MAD led to the creation of a number of perfumes such as savoir-faire , savoir-vivre and ' luxe à la Française 'and a single Extra de Parfum collection, all of which reflect the couple's love story. The special moments they experienced were turned into an original novel, and each episode became a perfume. The collection was launched in October 2012 with three initial episodes - three perfumes put together in close collaboration with Dorothy Piott from Mason Robert: Stilts on Lex; Terrasse à Saint-Germain ; And said de Palazzo. The fourth episode, Aqua Sextius , created with Cecil Zarocian, was later launched, and was inspired by X-Provence in the south of France. It actually describes the couple's favorite vacation destination. Each bottle of the JUL ET MAD brand is hand-polished and decorated with pure platinum letters, when it is crowned with a heavy and custom-made silver hat. The perfumes are displayed in a leather box, and the velvet inside the box is handmade. There is no doubt that this is a prestigious and special niche product. Unisex perfumes except Bella Donna Most of the JUL ET MAD brand perfumes are intended for both men and women, and they come in a unisex version, with the exception of the Bella Donna perfume. This is a perfume with a floral scent that was launched in 2017. The nose behind this perfume is Lucy Muffy. Its top notes consist of wild strawberries, ginger and bergamot. The middle notes are composed of flowers like jasmine, ylang ylang, magnolia, oris and ward may. While the base notes are Benzion, Sandwal, Musk, Saffron, Lebednum, and Opoponx. It is a fragrance that stays on the skin for a very long time, and has a huge presence. Recommended for warm spring days.