This brand got its name from one of the more controversial plays by one of the greatest playwrights, William Shakespeare, with the play being the merchant of Venice. But the decision to call him that came from the family behind him, the Vidal family. It turns out that this is a family that has been engaged in the perfume arts for more than a century. But in the last decade it has simply recognized the need for a cultural luxury brand that will express the uniqueness of Venice, and thus this brand The Merchant of Venice was born. Origins from the East The Merchant of Venice is a brand that has its conceptual origins in the ancient perfume art that originated in Venice and from its old trade with the East. There is no doubt that the owners of the brand have been inspired by the current "Mada" which uses steam frequently. In the Middle Ages there were maritime trade routes, which covered a very large area from Asia to Africa, and as far as Europe to the North Sea pass through Venice. The "Ode" actually started from Venice and reached many different ports, which in turn became the destination of other trade routes. In all these ports there were centers for the exchange of raw materials and finished products. There is no doubt then that it was this system that enabled the Republic of Venice to acquire the knowledge and raw materials, which in no other way could it have obtained directly from its European continent. Through artisans who made perfumes, or soap makers, new manufacturing techniques were invented that made Venetian perfumes and cosmetics highly sought after in all the royal courts throughout Europe. The man behind The Merchant of Venice So who's behind this brand? This is someone who wears many management hats on his head. This is probably the best way to describe Marco Vidal, who at the age of 38 is the CEO of The Merchant of Venice, a luxury company and brand that runs a chain of direct boutiques and franchisees. In 2013 Federculture Enterprise + Culture. He is also a member of the National Board of Cosmetics Italy, which is an association of cosmetics companies, and is part of Confindustria. If that's not enough then let's not forget that he is also very interested in new entrepreneurial experiences, new businesses, new licenses, new business relationships and organizational partnerships. Saffron from mythology to date has been launched by this brand 83 different fragrances. When the first fragrance was introduced to the market in 2013. This is the Byzantine saffron.According to Greek mythology, saffron played a major role in the legend of the young crocus and smilex, and its name has remained in the memory of everything ever since. Whose top notes are saffron and thyme; Middle notes are white suede, cedar and white lily; Base notes are amber crystal and Indonesian patchouli leaf. Thus with the help of the classic elegance of his amber notes, Byzantine saffron embraces and enriches the passion of ancient idyllic love. These characters, combined with Indonesian patchouli, make the perfume beloved by those who love to travel in luxury to the most intriguing and lush countries in the world. This perfume is just one as mentioned out of a line of perfumes which there is no doubt that through the historical character and prestige of the brand make anyone who wants to express himself through luxurious fragrances. The brand's sophisticated creations are packaged in perfume bottles inspired by Venetian glass art.