Byerdo is a relatively new fragrance company. The company was founded by Ben Gorham in Stockholm in Sweden in 2006. And while it is not enough that it is a Swedish perfume product (thank you there are not many in the world), Ben Gorham in itself has a unique personality. The combination of all these makes these products unique and unique and prestigious in the world today. Who is Ben Gorham? Ben Gorham is a former basketball player whose entire body is heavily punctured. Who from adolescence developed an obsession with odors. Gorham is the son of a mother of Indian and French-Canadian descent, but grew up in Sweden. And this is also the place where he graduated from the Stockholm School of the Arts. So how does a basketball player become an actor? Very simply, he meets another name. Pierre Wolfe is the one who persuaded Byredu to reflect his ideas through fragrant works. And so he built a base of gentle scents that became a surprising thing in the field in the prestige and niche sky. Byredu - A burst of creativity The fragrances of this brand came to life thanks to Ben Gorham's immense creativity and unique approach to fragrance design. He obviously cares about keeping his formulas simple, while avoiding the aromas that can clash with each other. And it is quite clear that he prefers fragrances with fewer characters, since he says the existence of these is indeed justified. Gorham then reinvented the luxury world and did so with a new approach. He led his creation by emotions, and these express a perfect and boundless universe. Olivia Giacobetti and Jerome Epint are the perfumers he is currently working on to create his mostly Unix fragrances. As Ben relies on his fragrant memories and past experiences, all of which form the basis of his wealth of fragrances. His perfumes were therefore inspired by certain places, feelings, or smells and their associated memories: Palermo Women's 2010 is a perfume created by the city of Palermo in Sicily. Of course, the inspiration for the perfume in El Perry is the city of Paris in the 1920s and Parisians fascinated by African culture, art and music. In contrast, Green, which is his first fragrance, was composed of notes of petite grain, sage, jasmine, rose, honeysuckle, violets, tonka beans, almond and musk, and was inspired by the childhood memories of a factor on his father. It undoubtedly defines objects using the highest quality materials available on the market. And you can see its prestigious design details that fuel a renewed approach to modern luxury.