Memoize London

Memoize is a British fragrance brand. Its concept was inspired by the seven deadly sins. The woman behind the brand is Holly Hutchinson, who founded it in London in 2016 after seven years of experience working with niche brands at a global perfume house. Holly Hutchinson's idea was to create perfume in a different way. Her vision was to offer distinctive, purposeful fragrances with broad appeal and a personal touch. So how did it all begin? Who are the people helping her? Here are all the details. Holly brought together a leading team of experienced British perfumers, using materials sourced from some of the world's most respected suppliers, all to create a world-class fragrance collection. "I've always been a perfume fanatic," she says. "After moving to London in 2011, I landed a role at a niche perfume house, where I worked my way up from the ground. With all that experience, I realized it was time for me to shine and let my creative talent flourish. I embarked on an 18-month journey of developing fragrances, designing packaging and a logo, and creating a concept that was personal to me. The connection between scent and memory has always been inseparable from my life, from early childhood memories and holidays to life experiences, and now the scent of a new baby. Scent is essential to memory, and that's what brought Memoize to life," she adds. "The name of each fragrance has a meaning, and the fragrances grow from there. There are qualities we aim to create in order to achieve the scent that best suits the product. 'The essence of' is suggestive. Everyone's memories are different, but these fragrances are Memoize's interpretation," she explains. She says the company's London base is significant because it reflects an understanding that it is a multicultural company, along with an appreciation of the nuances and tastes of many different people, which is a challenge. The fact that the brand's different fragrances have become popular with a diverse range of people, from many different cultures, and with men and women of all ages, shows that she is indeed right. The fact that their brand is a niche brand that isn't available everywhere makes it one customers seek out and appreciate because it can't be found on every street corner. "They're as unique as we are," Hutchinson concludes. Asked what sets  Memoize fragrance collections apart, she says the scents are based on feelings and emotions. Her aim was to draw inspiration from the seven sins and the seven virtues and create evocative, distinctive fragrances. The result was the ability to create intense and even more intense scents, as well as relatively lighter ones. Of all the perfumes, Luxuria is her favorite, because it was the one she wore on her wedding day. "When I put it on, I'm reminded of all the excitement leading up to our special day and the wonderful time we celebrated with all our friends and family. Each guest received a his-and-hers fragrance with their name engraved on top. It was our place card and wedding gift for them. Now, when I meet my friends and they often wear Luxuria, I'm transported back to that special day," she says. Luxuria by Memoize London is a Pirchoni amber fragrance for women and men, launched in 2018. Its top notes are Raspberry and Cassis; its middle notes are Ylang-Ylang, Tuberose and lily of the valley; its base notes are Vanil, suede, Musk and amber. This fragrance is best suited to spring, summer and fall. It lasts on the skin and has a pleasant, surprising presence. Indeed, Luxuria embodies lust, seduction and intoxication.