Bon Parfumeur

Bon Parfumeur is a brand born from a desire to revive the old perfumes of the past - artistic fragrances reimagined in a contemporary, creative way. "I've always loved perfumes. I love authentic, creative fragrances," admits Ludovic Bonneton, the brand's founder. A perfume from the past: Ludovic's idea was to create a perfume as it was made in the past, but give it the character we dream of today. As a young man, he would collect niche perfumes. Over time, during his travels around the world, Ludovic Bonneton would experiment with his perfume collection, enjoying wearing the fragrances and adapting them to his mood, or even to the weather. For example, he moved to Cali, Colombia. Then one day, somewhere on the Pacific coast, he let the Colombian winds speak to him. From this came a brand that reflects his vision of fragrance: personal, innovative and unique. Throughout his creative process, he uses unusual ingredients. If there's one thing to say about the brand's perfumes, it's that they are traditional fragrances, made in France with unusual ingredients. Artsy and chaotic perfumes that everyone is free to explore, mix or collect to create their own scents. That's why Bon Parfumeur now offers a range of 27 eau de parfums created by eleven of the most talented French perfumers. The fragrances are divided into ten scent categories, creating unique scents for women and men that can be combined with one another thanks to Mix & Match. The brand remains committed to creating ethical products. These are products whose origin, timing and methods of design and manufacture, they say, are known exactly. All their products are made entirely in France. The bottles are made at the Pochet du Courval glassworks - the Rolls-Royce of French glassmakers - located in the Bresle Valley. The packaging is made in Grignan (sometimes also in Brioude, near Ludovic's home in Auvergne). The labels come from Cognac and the caps from Mâcon. In fact, all Bon Parfumeur perfumes are made between Paris and Grasse. Finally, the packaging is completed in Chartres, in the heart of the Cosmetic Valley. Every ingredient is carefully tested to meet the highest health and safety standards. Instead of using synthetic ingredients, the brand uses the finest ingredients of natural origin. Only when no equivalent exists does it use a "safe" synthetic ingredient. The brand's perfumes therefore contain a minimum of 82% natural ingredients. In any case, controversial ingredients such as BHA, EDTA, phenoxyethanol, formaldehydes, Lyral, BHT and the like are not found in its perfumes. No color is added to the liquid, and no UV filters are used. The claim is that even if the perfume's color changes slightly, as with a fine wine as it is exposed to light and ages, this is perfectly normal. In addition, the perfumes are made with bottles that are 100% recyclable glass. The outer packaging is made from recycled pulp, and the paper and cardboard come from sustainably managed forests. What's more, the brand encourages customers to keep or sort the packaging so it can be put to use in the recycling process. It also sees its future in refillable bottles, and is currently devoting most of its time to releasing formats with 100% refillable bottles. 101 rose is a Pirchoni fragrance for women and men, composed of 101 Vereds, Pea Matok and white Cedar. It was launched in 2017. The nose behind this fragrance is Alexandra Monet. The top notes are Cardamom, Lavender and Bergamot; the middle notes are Turkish rose, Lily of the valley, white Cedar extract and Pea Matok; the base notes are Patchouli, Musk and crystal amber. It is suitable for spring days and has a powerful presence.