BORN TO STANDOUT®
BORNTOSTANDOUT® (BTSO) is a niche brand from Seoul, South Korea, founded in 2022 by John Lim. The brand is known for its bold and unconventional fragrances that challenge social norms and encourage individuality. BTSO’s fragrances often combine natural absolutes with synthetic ingredients, resulting in unique scents that are both high-quality and sustainable. The packaging draws inspiration from traditional Korean aesthetics, particularly the minimal yet sensual curves of white porcelain, which symbolizes the classic elegance of Korea. This design is complemented by the use of pure white as the base color, contrasting with crimson red to represent the brand’s provocative and unconventional identity.
The brand's philosophy emphasizes rebellion against standard ways of life, allowing people to explore their true selves and express their uniqueness.
