Floraïku

The Floraïku brand was inspired by Japanese culture, traditions, and rituals, and was named after haiku poetry. It is a new project by Clara and John Molloy, co-founders of the niche perfume house Memo Paris. What is haiku poetry? It is short, concise poetry, a little like rap, that developed in traditional Japan. Haiku poems usually focus on a moment in the present, as the poet observes and describes that moment as objectively and immediately as possible. What does this have to do with perfume? We'll soon find out. Like many other brands, Floraïku offers its fragrances for various uses, not just as perfumes. You can find its fragrances in everything from special scented candles to car perfumes. However, perfumery is where the brand's greatest strength lies. Six collections represent the brand. The first is the collection of mysterious flowers, or more precisely, enigmatic flowers, inspired by the ikebana ritual, the simple, restrained art of flower arrangement in Japanese culture. This collection comes in an indigo-colored bottle, the traditional color of Japan. The second collection is a collection of secret teas and spices, inspired by the Japanese tea ceremony and the preparation of matcha. It comes in a white bottle, representing the sacred gesture of preparing tea, and each fragrance features a different tea paired with its own unique blend of spices. The third collection is Forbidden Incense, inspired by the Kōdō ritual, the Japanese art of appreciating incense, which represents a moment of sharing and play. The entire collection is woody and evokes the long history of incense in Japan. The bottles in this collection are the dark color of smoke as incense burns. The fourth collection relates to art and theater: Kabuki theater. The fifth is a luxury collection inspired by Mount Fuji, a symbol of elevation and admiration in Japan. This cross-category edition was created simply to house the precious perfumes made with precious ingredients.  So, who are the people behind this new and special brand? Clara and John Molloy met in the most romantic way, on a chairlift, and together decided to set out on a journey through cultures and fragrances. John Molloy grew up in an Irish village, while Clara grew up in Andalusia, Spain. Both, however, shared a lifelong love of travel and adventure, which inspired the collection of fragrances they set out to create. Clara is also known as a writer on fragrances, and has published three books about the perfume industry to date. The pair show originality and distinctiveness not only in developing the brand, but also in the distinctive names they gave their perfumes. Examples include "Flowers Turn Purple," "I See the Clouds Go By," and "One Umbrella for Two." Flowers Turn Purple by Floraïku is an Atzi aromatic fragrance for women and men. Flowers Turn Purple was launched in 2018. The top note is Basil; the middle note is Lavender; the base note is amberwood. By contrast, I See the Clouds Go By by Floraïku is a Pirchoni Peiruti fragrance for women and men. I See the Clouds Go By was launched in 2017. The nose behind this fragrance is Alienor Massenet. The top note is Cassis; the middle note is cherry blossom; the base note is White musk. One Umbrella for Two by Floraïku is a Peiruti aromatic fragrance for women and men. One Umbrella for Two was launched in 2017. The nose behind this fragrance is once again Alienor Massenet. The top note is black Currants; the middle note is tea; the base note is Cedar.