JUL ET MAD

The story of JUL ET MAD begins with a Parisian love story. One day, on a sidewalk outside a city café, two strangers meet by chance: Julien Blanchard, a Frenchman, and Madalina Stoica, a tourist from Romania. Their falling in love leads them not only to marry, but also to build a hugely successful contemporary fragrance house together. It turns out that their meeting on the café terrace was the beginning of a great love story and the inspiration for a new line of fragrances. A constant search for something interesting and an encounter with Madame Powder. Julien earned a master's degree in neuroscience and then went on to write a doctorate in biology. But he decided to leave his research into the brain's sensory mechanisms and devote his career to new technologies and communications. He became an inventor and a partner on several patents in the field of 3D, bringing his entrepreneurial spirit to life. He began founding various communications companies, all of which specialized in science. At the same time, he started traveling the world, meeting people and experiencing different landscapes and cultures. In short, he is someone who is always searching for something interesting. Madalina, by contrast, spent her childhood in the heart of Romania's Carpathian Mountains. She moved to New York and devoted her professional life to the beauty industry. She graduated with honors from the cosmetics and fragrance marketing program at the Fashion Institute of Technology and began building a successful career in New York and Paris, eventually reaching senior management and holding executive positions at the most prestigious companies in the field. During a trip to France focused on the perfume business, she unexpectedly met Julien on a Paris café terrace. Her “Powder Revolution,” as she calls it, of the man of her life would, of course, change her life completely. She left Manhattan for Paris, adjusted to her new life and surroundings, and joined Julien in his attempts to discover the world and have as many adventures as possible. At the same time, her sensitivity and multicultural background are strengths she brings to her deep passion for the world of perfume. JUL ET MAD - a love story in perfume. JUL ET MAD has created several fragrances, including savoir-faire, savoir-vivre and 'luxe à la Française', as well as a singular Extrait de Parfum collection, all reflecting the couple's love story. Their special moments were woven into an original novel, with each chapter becoming a fragrance. The collection launched in October 2012 with three opening chapters - three fragrances created in close collaboration with Dorothée Piot of Maison Robert: Stilettos on Lex; Terrasse à Saint-Germain; and Amour de Palazzo. The fourth chapter, Aqua Sextius, created with Cécile Zarokian, launched later and was inspired by Aix-en-Provence in southern France. It depicts the couple's favorite vacation destination. Each JUL ET MAD bottle is hand-polished and adorned with pure platinum lettering, and topped with a heavy, custom-made silver cap. The fragrances are presented in a leather box, with handmade velvet lining. There is no doubt that this is a distinctive, luxurious niche product. Unisex fragrances, except for Bella Donna. Most JUL ET MAD fragrances are intended for both men and women and come in a unisex version, with the exception of Bella Donna. This is a Pirchoni fragrance launched in 2017. The nose behind it is Luca Maffei. Its top notes are wild Strawberry, Ginger and Bergamot. The heart notes include flowers such as Jasmine, Ylang-ylang, magnolia, Orris and May Vered. Its base notes are benzoin, sandalwood, musk, Saffron, Labdanum and Opoponax. This fragrance lasts a very long time on the skin and has a powerful presence. Recommended for warm spring days.