Nasomatto

Nasomatto, or "crazy nose" in Italian, is a brand created by an extraordinary perfumer named Alessandro Gualtieri, who created fragrances for Versace, Valentino, Helmut Lang, Fendi, Diesel and many others. But his unique approach led him to decide to set out on his own, creating a path with quite a few radical fragrances and thinking outside the bottle. Alessandro Gualtieri Gualtieri, the creator of the brand Nasomatto, trained under perfumers in Germany. He succeeded in building a successful career by putting his name on several perfume creations produced for leading names in the perfume and fashion industries. Yet despite the fact that niche brands and major designers were associated with his name, his somewhat radical approach, together with his desire to create something independent of his own, still led him to build a product that was different from what had been customary up to that point, or, as Gualtieri himself admitted, he simply wanted to "get out of the bottle." Gualtieri's words offer insight into his unique approach to perfumery: "I start making something, but at a certain point it begins making choices of its own. That is the process that interests and guides me. I like the feeling of losing control and not being the one making the choices. My involvement is to create something that is alive and able to say new things. I want my perfumes to have an intelligence of their own, and not merely be slaves to my meaning." Armed with this approach, Gualtieri turned his vision into a brand. The establishment of the brand Nasomatto Gualtieri established his brand in Amsterdam in 2007 and named it Nasomatto ("crazy nose" in Italian). His first fragrance series was released later that year, and since then, approximately 12 different perfumes have been created. The special names given to these perfumes reveal something of the brand's uniqueness. "I discovered that there are people who have learned to make perfumes, but only of a certain type, and then produce endless variations on that theme," he said in one of his interviews. This means that, as far as he is concerned, he is not looking to do the same thing again. His first perfumes, with names such as Hindu Grass, Duro, Narcotic Venus, Silver Musk and Absinth, or those that joined them in the following years, such as Black Afgano and China White, are proof of that. The earliest edition was created in 2008, while the newest dates from 2018.