The Merchant Of Venice

This brand takes its name from one of the more controversial plays by one of the greatest playwrights of all time, William Shakespeare. The play is The Merchant of Venice. However, the decision to name it this way came specifically from the family behind it, the Vidal family. It turns out that this family has been involved in the art of perfumery for more than a century. But over the past decade, it recognized the need for a cultured luxury brand that would express Venice's uniqueness, and this is how the brand The Merchant Of Venice was born. The sources from the East The Merchant Of Venice is a brand whose concept is rooted in the ancient art of perfumery that originated in Venice and in its historic trade with the East. There is no doubt that the brand's owners drew inspiration from the current "moda," which makes frequent use of Ood. In the Middle Ages, maritime trade routes covering a vast area from Asia to Africa and on to Europe and the North Sea passed through Venice. Ood effectively began in Venice and reached many different ports, which in turn became destinations for other trade routes. All these ports had centers for exchanging raw materials and finished products. There is no doubt, then, that this system enabled the Republic of Venice to acquire knowledge and raw materials that it could not have obtained directly from its own European continent in any other way. Through artisans who created perfumes and soap makers, new production techniques were developed that made Venetian perfumes and cosmetics highly sought-after in royal courts throughout Europe. The man behind The Merchant Of Venice So, who is behind this brand? He is someone who wears many management hats. This is probably the best way to describe Marco Vidal, who at just 38 years old is the CEO of The Merchant Of Venice, a company and luxury brand that operates a network of directly managed and franchised boutiques. But Marco is also the curator of the perfume department at the Palazzo Mocenigo Museum, a position for which he won first prize in 2013 at the Federculture Enterprise + Culture awards. He is also a member of the national board of Cosmetics Italy, the association of cosmetic companies and part of Confindustria, and serves as Mavive's international sales manager, overseeing the sales and marketing strategy of a company operating in 92 markets worldwide. And if that were not enough, let us not forget that he is also deeply interested in new entrepreneurial ventures, new businesses, new licenses, new business relationships and corporate partnerships. Saffron from mythology to the present day The brand has launched 83 different fragrances. The first fragrance was introduced to the market in 2013. It was Byzantium Saffron. According to Greek mythology, Saffron played a central role in the legend of the young Crocus and Smilax, and his name has remained in everyone's memory ever since. Byzantium Saffron by The Merchant Of Venice is therefore an oriental fragrance for women and men. Its top notes are Saffron and thyme; the heart notes are white suede, Cedar and white Lily; the base notes are amber crystal and Indonesian Patchouli leaf. With the classic elegance of its amber notes, Byzantium Saffron embraces and enriches the passion of an ancient idyllic love. These notes, combined with Indonesian Patchouli, make the perfume popular with those who love to travel in luxury to the world's most intriguing and abundant lands. This perfume is just one of a series of fragrances that, through the brand's historical character and prestige, appeal to anyone who wants to express themselves through luxurious scents. The brand packages all its sophisticated creations in perfume bottles inspired by the art of Venetian glassmaking.